Do you know Jeffrey Gitomer? He is one of the most reputated US and international Speakers, speaking about sales. Furthermore he is the author of a variety of bestselling books. Please watch the video at the end of this article. And he regularly publishes his highly motivating and dynamic “Sales Caffeine” Newsletter. In this week‘s edition he writes about how boring many of the presentations he had to sit in actually were and that so very often listeners do their mails, are texting and let their minds wander … He explicitly states: “The speaker has the responsibility to be dynamic!” I could not agree more. I have been telling my coaching clients and training audiences for years the very same thing: We do not have the right to be boring! Never!
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